From Driveway Dreams to Redondo Beach’s Smash Burger Sensation — Proudly Serving Steals the Spotlight!

Where Passion Meets the Pacific

Born from humble beginnings in a driveway pop-up during the pandemic, Proudly Serving founder Matthew McIvor perfected his smash burger craft before opening his first brick-and-mortar in Hermosa Beach. Today, that same dedication to flavor lives on at the Redondo Beach location on South Pacific Coast Highway.

Just steps from the water, Proudly Serving balances an easy-going beach atmosphere with quality food that tastes as if it came straight from a friend’s backyard cookout.

Menu Highlights — Smashburgers That Wow

From classic builds to creative spins, the menu is a celebration of juicy, handcrafted burgers and crave-worthy sides:

• PS Burger: Double patty with cheese, grilled onions, pickles, and special sauce, a fan favorite!
• The Juicy James: Topped with bacon, lettuce, tomato, and extra sauce for extra flavor.
• Pastrami Burger: Swiss cheese and smoked brisket pastrami stacked high.
• Chili Burger & Veggie Options: Something for every palate.
• Grilled Cheese: For a tasty comfort classic.

Pair your burger with crispy fries, craft beer, or a natural wine, and you’re set for a perfect casual meal.

What Locals Love Most

Proudly Serving isn’t just a place to eat, it’s an experience. Locals rave about the friendly staff, flavorful burgers, and relaxed beach vibe that keeps people coming back. Reviewers note the accessible price point and quality ingredients that make this spot a standout in Redondo Beach’s dining scene.

Whether you’re grabbing a quick lunch after the beach or bringing friends for craft beers and bites, Proudly Serving delivers with personality and taste.

Perfect for Every Occasion

Featuring indoor seating, outdoor takeaway options, and a menu that pairs beautifully with local brews, Proudly Serving is ideal for:
– Casual lunches
– Beachside dinners
– Group outings and hangouts
– First-timers and regulars alike

Final Bite

From its grassroots start to its thriving Redondo Beach spot, Proudly Serving stands as a shining example of local food culture done right. If you’re in the South Bay, this is one stop you don’t want to miss!